product commercialisation

Why is new product commercialisation important?

There are very few, if any, product related businesses that can survive with an unchanging product portfolio and path to market. New product and service development is essential for survival and growth.

Market conditions at the local and global level are continuously changing. Having an efficient product commercialisation process enables businesses to respond to the opportunities and the challenges being presented by this continuous change.

How we can assist

Innovate SA’s Product Commercialisation Business Advisors can assist with:

• evaluation of product or service opportunities using templates that address market, technical and financial issues,
• implementation of efficient product development management practices that increase the likelihood of market success and which minimise risk,
• implementation of sustainable design processes and
• provision of introductions to professional designers, engineering analysts, market analysts, model makers, toolmakers, research organisations, testing organisations, Intellectual Property specialists and potential partners.

Product Commercialisation Programs

Product Commercialisation Case Studies—late afternoon seminars where companies share specific aspects of their product commercialisation approach, using actual examples.

Sustainable Design & Life Cycle Thinking—a short course conducted in conjunction with the University of South Australia focused on the business imperatives and the methodologies for developing more sustainable products.

For further information on these Innovate SA programs contact:
Jeff Groves E: jeff.groves@innovatesa.com.au or
Mark Ledson E: mark.ledson@innovatesa.com.au
T: 08 8113 0700