articles & reading
A selection of useful reading materials to improve your business knowledge
- The Innovator’s Dilemma, by Clayton M. Christensen
- The Innovator’s Solution, by Clayton M. Christensen
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, By Geoffry A. Moore
- Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge, By Geoffry A. Moore
- Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution, By Geoffry A. Moore
- The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
- A Good Hard Kick in the Ass, By Rob Adams
- The Four Steps to Epiphany, By Steve Blank
- Enterprise and Venture Capital: A Business Builder's and Investor's Handbook, By Chris Golis
- The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty, By R.McGrath and I. MacMillan
- Delivering Profitable Value, By Michael J. Lanning.
- New Venture Creation Entrepreneurship for the 21st Century, By Jeffry A. Timmons
- Theory of Economic Development, By Joseph Schumpeter
- Commercializing New Technologies, By V.K. Jolly
- Winning Credibility, By Matthew Michalewicz & Zbigniew Michalewicz
- State of Mind, By Chris Doudle & Karen Baldwin
Product Commercialisation & Marketing
- The Sources of Innovation, By Eric Von Hippel
- Marketing High Technology: An Insider’s View, By William H. Davidow
- Total Customer Service: The Ultimate Weapon, By William H. Davidow
Startup Process
- Business Plans That Work and New Venture Creation with New Business Mentor 2002, By Jeffry A. Timmons
- High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies, By John L. Nesheim
- Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, By James A. Swanson & Michael L. Baird
- High-Tech Ventures: The Guide for Entrepreneurial Success, By Gordon Bell
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