articles & reading

A selection of useful reading materials to improve your business knowledge

• The Innovator’s Dilemma, by Clayton M. Christensen

• The Innovator’s Solution, by Clayton M. Christensen
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, By Geoffry A. Moore
• Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge, By Geoffry A. Moore
• Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution, By Geoffry A. Moore
• The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
• A Good Hard Kick in the Ass, By Rob Adams
• The Four Steps to Epiphany, By Steve Blank
• Enterprise and Venture Capital: A Business Builder's and Investor's Handbook, By Chris Golis
• The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty, By R.McGrath and I. MacMillan
• Delivering Profitable Value, By Michael J. Lanning.
• New Venture Creation Entrepreneurship for the 21st Century, By Jeffry A. Timmons
• Theory of Economic Development, By Joseph Schumpeter
• Commercializing New Technologies, By V.K. Jolly
• Winning Credibility, By Matthew Michalewicz & Zbigniew Michalewicz
• State of Mind, By Chris Doudle & Karen Baldwin

Product Commercialisation & Marketing  

• The Sources of Innovation, By Eric Von Hippel
• Marketing High Technology: An Insider’s View, By William H. Davidow
• Total Customer Service: The Ultimate Weapon, By William H. Davidow

Startup Process

• Business Plans That Work and New Venture Creation with New Business Mentor 2002, By Jeffry A. Timmons
• High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies, By John L. Nesheim
• Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, By James A. Swanson & Michael L. Baird
• High-Tech Ventures: The Guide for Entrepreneurial Success, By Gordon Bell
• Achaeus Institute article: 'How to avoid fatal flaws in your business plan'

Blogs

• www.venture-capital.alltop.com/
• www.startupcompanylawyer.com/
• www.startuplessonslearned.blogspot.com/
• www.500hats.typepad.com/
• www.markpeterdavis.com/getventure/entrepreneurs-guide-to-ra.html